SacTown Talks by The Nooner W/ Scott Lay

#46 - Mike Madrid

Episode Summary

Mike Madrid is a Republican political consultant and a nationally recognized expert on Latino voting trends. He is also partner at Grassroots Lab, and is currently teaching a seminar course at the University of Southern California titled "Race, Class and Partisanship; America and The Great Transformation.”

Episode Notes

Mike Madrid is a Republican political consultant and a nationally recognized expert on Latino voting trends. He is also partner at Grassroots Lab, and is currently teaching a seminar course at the University of Southern California titled "Race, Class and Partisanship; America and The Great Transformation.”

Madrid graduated from the Edmund G. Walsh School of Foreign Service at Georgetown University in 1997, where he wrote his senior thesis on Latino politics and the perspective that politicization of emerging Latino voter groups in Southwestern states was unique in American history.

The completion of his thesis at Georgetown University in Washington DC on Latino voters became the basis for his pioneering work on Latino communications and outreach strategies in California, Texas, Florida and nationwide.

He has served as the press secretary for the California Assembly Republican leader and as the political director for the California Republican Party. In these roles, Madrid played a key role in pioneering Latino outreach and communications strategies.

In 2001 he was named as one of America’s “Most Influential Hispanics” by Hispanic Business Magazine. He is a regular commentator on Latino political issues in statewide and national media publications.

SHOWNOTES

INTRO

2:40 - A people business

5:30 - Watching folks land after the GOP drubbing in the midterms

10:14 - Republican campaigns are under-resourced

14:07 - What does a competitive republican party in California look like?


20:30 - The #CAGOP2019 chair race was not a “heart and soul” election

23:30 - The chair elections & delegate games generally

31:00 - The current trajectory of the Republican party

33:30 - It's never personal

37:30 - State’s where the Republican Party is getting stronger


39:20 - Trump trolling California

43:22 - Latinos & racial identity 


47:08 - High Speed Rail


51:19 - Immigration and the 2020 presidential election 


52:30 - A majority of Democrats voted for Prop 187


57:36 - Mike’s thesis on the Chicano movement 


1:00:00 - Mike’s prediction: Bernie Sanders wins young Latino’s in CA

1:04:00 - Instability in both major parties

1:07:00 - Predicting a fight at the Democratic convention…


1:08:16 - Blocking Bernie (again)

1:10:47 - The hypocrisy of the whisper campaign


1:12:37 - When the trolls come I’m there to fight em’ off!

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Today's episode is sponsored by Probolsky Research, California's premiere independent opinion research firm for polling, focus groups and engagement on elections and public policy. www.probolskyresearch.com

Want to come on the show or become a sponsor of the show? Send us an email: scottlay@gmail.com or gibran@sactowntalks.com